We help our clients discover the opportunities for winning by putting customers at the heart of their business operations
Clear Cell’s Consulting Practice works to shape and deliver our clients’ Vision for putting the customer at the heart of their business operation. We help our clients benchmark their current capabilities, define where they need to be to achieve their goals and what they need to do to get there. We then support them through the development of new capabilities to achieve their Vision, often by bringing on board other parts of the Clear Cell organisation. Our culture is all about collaboration and facilitating this journey, so our motto is “we work with you”, not “we do consulting to you”. The Consulting Practice is broken out into three parts:
Customer Strategy & Management:
Enabling our clients to more effectively manage customers through developing:- Customer Vision & Business Strategy
- Customer Led Organisational structure
- Customer Measurement Frameworks
- Customer Management Processes
- Customer Marketing, Merchandising & Operational Strategies (Pricing, Promotion, Ranging, Service, etc)
Next Generation Loyalty Programmes:
Enabling our clients to influence and manage customer loyalty by delivering the appropriate Customer Experience enabled by next generation technologies:- Customer Experience Definition & Programme Type
- Customer Identification & Tokens
- Customer Service Channels
- Communication Touchpoints
- Rewards Strategy & Management
- Scheme Branding
- Partner Strategy
Customer Orientated Technology Strategy:
Enabling our clients to create an asset from their data through developing:- Customer Technical Architecture
- Customer-Oriented Technology Strategy & Vision
- Strategic Data Architecture and Management Processes
- Technical RFP Process
- SCV (Single Customer View) Strategy & Design
- Data Scheme Design
