Consumer Goods Forum Global Summit 2011
June 15th – 17th, Barcelona
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Becoming connected with the Consumer of the Future
Our presentation provided thought leading views on how Retail and CPG organizations can strengthen the connection between brand and consumer; by leveraging both the wealth of consumer information contained in their organizations today, with the new pools of information that are rapidly emerging from social media and other digital sources.
This information, and the channels from which it is collected, will enable those businesses that are equipped for success to build a richer view of their consumers, enabling them to create stronger connections between the brand and the consumer; and to build consumer loyalty.
Attendees came away with an understanding of:
- How they can better leverage the wealth of information they have in their organization today with new sources of social media and digital data
- The essential elements needed to harness the opportunities of enhanced consumer connectivity
If you would like further information, please contact Michael O’Connor:
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